Jack Carson, program director of radio station NNBC, needs a new act for the “Platt Golf Ball Radio Program,” which is sponsored by the eccentric but wealthy Mrs. Platt and her husband George, who manufacture golf balls. Mrs. Platt wants tenor Frank Rossman, the “Boy Bandit of Broadway” who has sold ten thousand records, to be her new star. Frank’s agent, Bob Miller, meanwhile, tunes into Gwen Holmes, a disc jockey in the suburbs who belittles Frank Rossman on the air and sings along with his songs. Impressed, Bob hires Gwen, planning to make her a radio star, but Frank threatens to quit if she ever performs, so Gwen is paid for standing around the studio. Broadway gossip columnist, Tom Twitchell, then reports in his “Tattlings” that an agent pulled Gwen Holmes from the suburbs to keep her quiet. The Platts, meanwhile, decide they want Gwen on their show. Although Jack likes Gwen, she and Bob spend a night on the town. The next day, she tells NNBC secretary Patsy that she loves Bob, but then reads Twitchell’s column. Enraged, Gwen demands a high price to go on the air, then plans to make Bob jealous by going out with Frank. Eventually, Gwen is signed as a regular on the radio program and becomes a celebrity, and her romance with Frank is heavily publicized. Suspecting that Frank will propose to Gwen as a publicity stunt, Jack proposes, but Gwen tells him she is involved with someone else. Jack decides to have Gwen and Frank marry over the air, but she disappears at the last minute. Patsy, now a singer on the show, finally tells Bob that Gwen loves him, and he announces a reward for her whereabouts over the air. With Jack’s help, Gwen returns to the station and learns that Bob broadcast his love for her, and they marry over the air. More on Wikipedia or Mubi
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